The Core Foundations for Creating Business From Love
Beneath every action, offering, or organization rooted in love lies a foundation—a deeper resonance that guides how we create, relate, and serve humanity.
As part of my doctoral journey in Conscious Business Ethics, I discovered and lived into what became six core foundational elements. These principles emerged not from theory alone, but from years of lived experience, spiritual inquiry, and practical application in our own business. They are not rigid rules—they are vibrations to be felt, understood by the heart, and integrated soulfully into how we do business together from love.
The energetic blueprint of Doing Business From Love
Why Explore the Foundations?
How we build our businesses, matters. These foundational elements are offered as a living transmission—shared through audio, energy, and sound—to help you:
Reconnect with the soul of your business
Tune into deeper truth and intuitive guidance
Anchor love as the starting point for action and service
Create from wholeness, not separation
This is an invitation to pause, listen, and align—not just with what you’re creating, but how and why. Let your heart lead. Let vibration guide you.
If something stirs within you, even subtly, follow that nudge. Take one step deeper into what it means to create from the vibration of love.
Welcome to the Foundations. Welcome to Love Evolution and MYCW aligned.
Foundation one
Self-love & Free Will
The topic of free will and doing business from a place of love is significant. Integrating the cosmic perspective that every decision is made by the soul can be a challenge, especially when faced with the apparent structures of control in many organizations. The key is to remember and embrace the free will choice that each soul has to participate, and to do so from a place of love – remembering that we are all love. This allows the free will choice of the human through the application of the soul to be more present within an organization, without imposing the leader’s belief systems. Holding the resonance or vibration of free will allows for an organization filled with empowerment, exploration, curiosity, and a deeper richness, connection, and love. The journey of embodying this understanding of free will souls operating in love is a personal one, but can be cultivated and shared within the community.
Foundation TWO
Separation in the Context of Business
There is no separation between individuals and the organizations or businesses we are in. Businesses are a direct reflection of the consciousness and state of being of their creators and participants. There is a calling to move away from the historical separation of self from business, and instead begin to embrace the understanding that we are not separate from anything we create or engage with. We are not separate from love, nature, or even other entities, and bringing more love and awareness into ourselves will positively impact the resonance and beingness of the organizations and businesses we choose to be part of.
Foundation THREE
Generosity and Pay It Forward
This is an invitation to explore the powerful energy of generosity, love, and “paying it forward.” in the context of the organizations we experience, lead, and create in this world. In this discussion, we delve into how businesses can thrive by offering value without expectations, breaking free from the belief that money is the sole measure of worth. By embedding love and generosity into your business model, you can create a deeper connection with clients, fostering a flow of energy that nurtures growth for everyone involved. Tune in to learn how embracing this aspect can help your business flourish in ways that goes beyond the traditional metrics of success.
Foundation FOUR
Resonance Matters
Everything in an organization vibrates, and the energy it radiates has a far-reaching impact more than we realize. When we anchor love into the foundation of our business – from its culture to its processes – we set in motion a powerful ripple effect. This energy not only draws people who resonate with it but also sparks transformation. The resonance of an organization is more important than we realize, and by consciously cultivating love within it, we create lasting change. If you’re curious about how this energy can shape your organization, lean into it and see where the ripple takes you.
Foundation FIVE
Letting Go and Trusting the Process
In the fast-paced world of business that we have created over the last several hundred years, the desire to control every outcome can feel necessary — yet it’s often this very need for control that limits growth and creativity. What if instead, we embraced a different approach? One that encourages us to let go, trust the process, and allow things to unfold. By tapping into intuition, surrendering expectations, and welcoming unexpected opportunities, we can unlock new pathways — both in business and in life. Let’s explore how learning to release control can lead to richer, more fulfilling outcomes.
Foundation SIX
Creating a Network of Beings Founded in Love
Creating a network of conscious beings founded in love reimagines business as a platform for connection, compassion, and collective growth. By embracing love as the foundation, businesses shift from competition to collaboration, fostering authenticity, purpose-driven leadership, and sustainable practices. This conscious network thrives on deep relationships, vulnerability, and mindful awareness, empowering individuals and organizations to operate from a higher state of consciousness. Such a model nurtures stronger connections, enhances resilience, and aligns success with a positive impact on everyone in its wake.
Feeling the spark? Want to go deeper?
Join The Love Evolution Living Library
A space for purpose-driven entrepreneurs, business owners, organizational leaders and people building meaningful work and initiatives in a changing world.
What if business could begin with love?
What if success wasn’t just about strategy — but about alignment, intention, and integrity?
The Living Library on Patreon isn’t a course or a coaching program.
It’s a living, breathing space of discovery — where business becomes a more human, conscious, and connected experience.
Inside, you’ll find:
✨ A growing archive of honest, heart-centered conversations
✨ Tools and frequencies to support clarity and alignment
✨ A community of people redefining what it means to create and lead with purpose
Come with an open heart and a curious mind.
Stay as long as it serves you. Leave when you’ve found what you came for.
Let’s build a new way of doing business — from love, for love.
the founder
Meet Andrea Leigh Austin, Ph.D.
Andrea Leigh Austin, Ph.D., is the co-founder of My Conscious Wellness and Love Evolution, love-based organizations focused on the expansion of love leveraging significant tools to encompass more love for ourselves and in our environments.
Andrea was a former CPA with KPMG, former University Professor and has a Bachelors degree in Commerce and Economics from the University of Toronto before she changed direction.
When she discovered Metaphysics in 2012 her world took off. Now she is aligning love and business not only for her organization but others as well that wish to move forward with this new energy.
Andrea completed her Masters in Metaphysics in 2024 on self-love and why this matters. You are welcome to download a copy here. See if this resonates for you personally.
In 2025 Andrea completed her PhD in Conscious Business Ethics. If this topic excited you then you are welcome to download a copy here to explore this topic more deeply.
